A piece of raw flesh, shaped as a heart in which the band logo has been burned in is intended to remind viewers of the well known 'I ♥ motif'.
The raw flesh represents the unspoilt purity and natural connection - the love to the band and the music it represents is unquestionable and therefore permanently branded in. The fans are part of the music and the shirt and logo part of the fans.
The music scene and AUGUST BURNS RED is more than just the music - the symbiosis is complete.